Farmer Brothers Company

Business Development Rep (BDR)

Job ID


Farmer Brothers has an excellent opportunity for a Business Development Representative.  As a Business Development Representative you are responsible for developing new business, making brand building strategies and identifying potential market segments. You are also in charge of generating revenue through new account development and key account management. You will be required to provide excellent customer service to existing and new customers to increase sales as well as developing business through new sales opportunities within your target channel to increase brand image, profit and customer spend.  Your focus will be on attaining new business and creating long-term value for Farmer Brothers from customers, markets, and relationships within the relevant channel.


  • Identifies trendsetter ideas by researching industry and related events, publications, and announcements.
  • Locates or proposes potential business deals by contacting potential partners; discovers and explores opportunities for growth.
  • Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluates options; resolves internal priorities; recommends equity investments.
  • Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examines risks and potentials; estimates partners' needs and goals.
  • Closes new business deals by coordinating requirements; develops and negotiates contracts; integrates contract requirements with business operations, procurement, and other HQ guidelines.
  • Enhances organization reputation by accepting ownership for accomplishing new and different requests and exploring opportunities to add value to job accomplishments.
  • Works in a team and is responsible for achieving the channel’s sales targets.
  • Formulates marketing strategies and is responsible for implementing them.
  • Responsible for forecasting and demand planning in the channel.
  • Develops and presents relevant business proposals.
  • Keeps track of market intelligence in the industry with respect to market development, projects, competitive activity, customers etc.
  • Meets and maintains relations with key customers.
  • Provides necessary training to the sales team and others as required.
  • Enhances organizational effectiveness through implementing and executing marketing strategies.
  • Consistently tracks the development of such strategies in order to achieve organizational goals and objectives.
  • Protects organization's value by keeping information confidential.
  • Updates job knowledge by participating in educational opportunities; reads professional publications; maintains personal networks; participates in professional organizations.
  • Able to travel as needed (3-4 days per week) to engage with customers, develop business, attend industry conferences.



Farmer Brothers not only prides itself on our products, but we take pride in our employees.  We are able to offer competitive wages and benefits.  By doing this we ensure that we are able to attract and retain the best talent.  We offer competitive benefits which include:


  • Medical, Dental and Vision insurance plans
  • 401(k) Plan
  • ESOP (Employee Stock Ownership Plan)

Founded in 1912, Farmer Bros. Co. is a manufacturer, wholesaler and distributor of coffee, tea and culinary products. The Company is a direct distributor of coffee to restaurants, hotels, casinos, offices, quick service restaurants (“QSR's”), convenience stores, healthcare facilities and other foodservice providers, as well as private brand retailers in the QSR, grocery, drugstore, restaurant, convenience store, and independent coffee house channels. The Company's product lines include roasted coffee, liquid coffee, coffee-related products such as coffee filters, sugar and creamers, assorted iced and hot teas, cappuccino, cocoa, spices, gelatins and puddings, soup bases, dressings, gravy and sauce mixes, pancake and biscuit mixes, and jellies and preserves. The Company's primary brands include Farmer Brothers®, Artisan Collection by Farmer Brothers™, Superior®, Metropolitan™ , Cain's™ and McGarvey™. For more information, visit:



Equal Opportunity Employer




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