Farmer Brothers Company

  • Route Sales Associate

    Job Locations US-CA-PALM SPRINGS
    Job ID
  • Overview

    Farmer Brothers has an exciting opportunity for a Route Sales Associate. The Route Sales Associate provides route relief as required and is responsible for providing great service to our customers. When on route, the RSA ensures customers are in-stock, serviced as scheduled, and that the beverage station is set to standard. This role sells and delivers coffee, tea, and related products to our customers as assigned. When on route, the RSA consistently executes the Farmer Brothers customer call process (The Farmer Brothers Way to Sell) to drive customer satisfaction and loyalty. The RSA may perform other duties as assigned including assisting in warehouse operations, accounts receivable collections, and customer service activities.



    • When assigned to a route, The RSA will deliver, replenish, and rotate beverage station products on each call.
    • Ensures the equipment is clean and in working order, executing a minimum of one CQC (Cup Quality Check) per day.
    • Responsible for escalating customer issues quickly to the DSM and ensuring customer satisfaction.
    • Ensures all customers on a daily set schedule receive delivery and service as required
    • When on route, this role manages invoices, inventory, and collections daily.
    • When on route, the RSA is responsible for increasing Revenue per Stop through identifying and closing distribution voids on core products, executing seasonal and LTO promotions, executing pricing actions, and ensuring the beverage station is set to standard.
    • Notifies DSM (District Sales Manager) of any inefficiencies, customer dissatisfaction or opportunities found while running route relief.
    • Assists DSM on inventory cycle counts, warehouse duties and customer related matters as assigned.
    • Becomes familiar with our brewing equipment and learns to make basic repairs or adjustments.
    • Makes sales calls when time and opportunity allows.


    • High School Diploma or G.E.D. required
    • A clean and good driving record
    • Route delivery experience a plus
    • Customer service background required
    • Mechanical aptitude with company hardware and software products
    • Knowledge of foodservice industry
    • Mechanical aptitude with company hardware and software products
    • Ability to lift 50-75 lbs. frequently and (100 lbs. occasionally)
    • Knowledge of foodservice industry



    The successful candidate will be required to complete a background check (including, but not limited to, employment verification, criminal history check and education verification), a pre-employment drug screen and DOT physical.


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