Farmer Brothers Company

  • Route Sales Associate

    Job Locations US-CA-Arleta | US-CA-Glendale | US-CA-Burbank | US-CA-Santa Clarita
    Job ID
  • Overview

    Farmer Brothers has an exciting opportunity for a Route Sales Associate. The Route Sales Associate provides route relief as required and is responsible for providing great service to our customers. When on route, the RSA ensures customers are in-stock, serviced as scheduled, and that the beverage station is set to standard. This role sells and delivers coffee, tea, and related products to our customers as assigned. When on route, the RSA consistently executes the Farmer Brothers customer call process (The Farmer Brothers Way to Sell) to drive customer satisfaction and loyalty. The RSA may perform other duties as assigned including assisting in warehouse operations, accounts receivable collections, and customer service activities.



    • When assigned to a route, The RSA will deliver, replenish, and rotate beverage station products on each call.
    • Ensures the equipment is clean and in working order, executing a minimum of one CQC (Cup Quality Check) per day.
    • Responsible for escalating customer issues quickly to the DSM and ensuring customer satisfaction.
    • Ensures all customers on a daily set schedule receive delivery and service as required
    • When on route, this role manages invoices, inventory, and collections daily.
    • When on route, the RSA is responsible for increasing Revenue per Stop through identifying and closing distribution voids on core products, executing seasonal and LTO promotions, executing pricing actions, and ensuring the beverage station is set to standard.
    • Notifies DSM (District Sales Manager) of any inefficiencies, customer dissatisfaction or opportunities found while running route relief.
    • Assists DSM on inventory cycle counts, warehouse duties and customer related matters as assigned.
    • Becomes familiar with our brewing equipment and learns to make basic repairs or adjustments.
    • Makes sales calls when time and opportunity allows.



    • High School Diploma or G.E.D. required
    • Route delivery experience a plus
    • Occasional overnight travel
    • Proficient in assessing customer needs
    • Customer service background preferred
    • Mechanical aptitude with company hardware and software products
    • Knowledge of foodservice industry
    • A clean and good driving record
    • Mechanical aptitude with company hardware and software products
    • Ability to lift 75 lbs. frequently and 100 lbs. occasionally
    • Ability to lift and carry products weighing up to 50 lbs.
    • Knowledge of foodservice industry
    • A clean and good driving record
    • Proficient in assessing customer needs
    • Fully supports and stands behind business goals
    • Readily identifies issues, problems or opportunities
    • Is aware of impact self has on others
    • Uses active listening and communicates effectively with customers or management
    • Identifies new opportunities and proactively works to grow the business
    • Builds rapport and cooperative relationships with customers
    • Uses sound business judgement
    • Decision Making
    • Collaboration
    • Strong Communication
    • Active Listening Skills
    • Independent
    • Proactive
    • Planning and Acting Strategically



    The successful candidate will be required to complete a background check (including, but not limited to, employment verification, criminal history check and education verification), a pre-employment drug screen and DOT physical.


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